Over 1.11 billion websites are currently online, and the number keeps rising. As you read this blog, around 175 websites are created every minute. So, if you are thinking of redesigning your website or starting from scratch you need to remember that online success is like a tug-of-war for attention, and a stand-out website design is your strongest pull!
In this blog, we shall explore how a website design can improve sales and elevate your business’s online presence. Also, find out whether hiring a web development agency is worth your while.
Why Web Design Matters for Sales
1. Boosts Credibility
75% of online consumers tend to judge a brand’s credibility based on their website’s design. And it takes as little as 0.5 seconds for visitors to form an opinion about a website. So, having a clean and modern website helps build trust, making customers more likely to purchase from your business.
2. Increase Conversions
A good design will have users coming back to your website again and again. However, a complex website with intricate structures tends to drive customers away. Achieving a proper balance between your site structure and an easy-to-navigate information architecture (IA) can enhance user experience, increase traffic and ultimately increase conversions.
3. Creates a Positive User Experience
About 38% of website visitors disengage if a website lacks a visual appeal, which can lead to missed sales opportunities. Investing in professional web design services allows you to craft an appealing website, enhancing both User Experience (UX) and User Interface (UI) for better engagement and increased chances of conversion.
4. Improves SEO
Google actively promotes good user experience as their goal is to quickly and conveniently provide users with the best information. Websites/landing pages optimized for good customer experience are more attractive, easy to navigate, improve your page’s score and thus improve the SEO ranking, which inturn attracts more customers to your site.
5.Increase Brand Loyalty
A smooth website design enhances customer interaction, fostering customer activation—where customers engage with your brand. This engagement, in turn, builds recognition and loyalty towards your brand over time.
Note: Customer activation refers to the process of engaging customers in a way that leads to a desired action, such as making a purchase, signing up for a newsletter, or participating in a promotion.
Now that we’ve explored the impactful ways web design fuels sales, let’s transition into actionable steps. Elevate your own website’s performance with these simple yet effective tips for a compelling online presence.
Practical Tips to Enhance Your Web Design
1.Organize the Site’s Navigation:Make your website easy to use by planning and organizing its navigation. Too many links, images, or text can confuse new visitors. A clear and organized site enhances the customer experience, making it easier for them to make a purchase or contact you.
2. Integrate a Responsive Design: Ensure your website is responsive, adapting to various devices and screen sizes for a better user experience. A website with a responsive design can help increase the sales of your business. As per the latest available data, mobile devices account for 50.13% of all internet traffic, while desktop computers represent 47.06% of total visits. About 74% of mobile users are more likely to return to only mobile-friendly websites.
3. Use High-Quality Visuals:Use visually appealing and high-quality images and graphics to enhance the overall aesthetics of your site. High-quality visuals keep customers engaged, reducing the likelihood of them leaving out of boredom.
4. Use White Space: White space is a fundamental to good design. Design your website with ample white space to improve readability and create a clean, uncluttered look.Apple’s website is a perfect example of how to utilize whitespace on your web design.
5. Speed Up Your Site: Optimize your website’s performance to ensure fast loading times, improving user satisfaction and SEO rankings. Make sure the web pages load quickly for all your customers, especially for those using slower internet connections. Although the website speed depends on various factors, the ideal load time should be no more than 2 seconds.
6. Use Built-in SEO Tools:Implement SEO best practices and utilize built-in SEO tools to enhance your website’s visibility on search engines. Each page should have a dedicated SEO setting, as well as meta tags and meta titles. Use 301 redirects wherever required.
7. Use Interactive Features: Incorporate interactive elements such as sliders, accordions, or other engaging features to enhance user interaction. For example, imagine an online clothing store with a virtual dressing room. Instead of just browsing, customers can mix and match outfits online, making the experience more interactive and fun. They can easily choose tops, experiment with accessories, and personalize their style with a simple click.
8. Use Outstanding Call to Actions (CTAs): CTAs play a significant role in driving sales through your web design. Strategically position clear and compelling CTAs to guide users and prompt desired actions. Craft a CTA that stands out on the page and offers a thorough description of what happens when users click the button.
9. Integrate Live Chat & Technical Support: Offer live chat and technical support options to enhance customer engagement and address user queries in real-time. Customers are more likely to leave a website if their questions go unanswered. Providing live chat support bridges the gap between interest and purchase, as potential customers feel more confident when their concerns are promptly addressed.
10. Opt for Professional Web Design Service:Revamping or creating a new website is a substantial undertaking. If the time and resources required feel overwhelming, opting for professional web development company can be a wise choice.
We at Dalvkot specialize in transforming digital landscapes. We help businesses in not just meeting but exceeding their sales goals. Our expertise in creating visually appealing, user-friendly websites ensures that your online presence is not just a platform but a compelling experience for potential customers. In summary, good web design is key to boosting sales. Follow these tips to make your website stand out, attract more customers, and grow your business. Prioritize smart design for lasting success in the digital world. If you need professional assistance in designing your website, consider getting in touch with our team at Dalvkot, and find out why we are one of the top web development companies in Bengaluru.